D2C roadmap for strong
e-commerce growth.

Wir entwickeln maßgeschneiderte Lösungen, mit denen Sie langfristige Umsätze sichern, Zielgruppen aktivieren und Ihr Online-Geschäft ausbauen können. Wir nutzen Daten als Grundlage, definieren gemeinsam Expansionsstufen und leiten auch für komplexe E-Commerce-Setups geeignete Wachstumsstrategien ab. So sorgen wir in kürzester Zeit für maximale Klarheit.

  • Genuine independence: selling directly instead of through large retailers.

  • Data-driven decision-making: relying on facts rather than intuition.

  • Secure planning: Clear list of tasks for the next 24 months.

Trusted by leading e-commerce companies

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Challenges without a D2C strategy.

Symbol für fehlendes Wissen zu Customer Insights.

Lack of knowledge about customer insights.

Without your own customer data, it is virtually impossible to respond to market changes in a data-driven manner. The business model is vulnerable and uncertain in the long term, as important information on product usage and customer needs is missing.

Symbol for competition in distribution channels.

Competition in the distribution channels.

Whether it’s your own web shop, marketplace or trading partner, the question is discussed across several departments without any real data to back it up. There is no approach to determine what expectations can be placed on which channel, what advantages there are and what sales can be achieved.

Symbol for many ideas, but no plan.

Lots of ideas, but no plan.

Your company implements individual measures without clear knowledge of what KPI improvements can be expected and when. There is no clear roadmap, nor is there an implementation and control plan. Short-term, hasty decisions replace the necessary prioritisation and long-term securing of competitiveness.

Growth with a clear action plan.

Symbol for comprehensive market and data analysis.

Comprehensive market and data analysis.

A comprehensive website audit and systematic evaluation of important customer data (purchasing behaviour, conversion, retention) are carried out. Competitor and best practice analyses are performed. Benchmarking of relevant KPIs provides the basis for the D2C strategy.

Symbol for Structured D2C Framework.

Structured D2C framework.

The analysis results are transferred into strategic frameworks. This serves as the basis for the SWOT analysis to identify implementation measures along the customer journey. Primary fields of action, all indirect sales potential and AI potential for sales are examined.

Symbol for prioritized 24-month roadmap.

Prioritised 24-month roadmap.

The catalogue of measures defines specific milestones for two years, thereby strengthening both profitable operations and sustainable growth. It contains a clearly structured action plan with clear responsibilities and expected KPI improvements. The two-year roadmap also provides a binding implementation and monitoring schedule.

Ready for measurable results?

D2C roadmap in 4 steps.

1

Briefing and setup

Alignment of objectives, target groups and competitive environment.

2

Analysis and benchmarking

Website audit, evaluation of all relevant customer data, competitors and KPIs.

3

Strategy and measures

Transferring findings into the strategy framework and developing measures

4

Presentation and handover

Management-oriented executive summary and handover of the presentation, including a two-year roadmap.

The result: a strategy with implementation measures.

The basis for data-driven decisions and sustainable D2C growth.

Symbol for a sound strategic foundation

analysis

Sound strategic foundation

The basis for the strategy framework, the analyses provide insights into the market, competitors and internal strengths/weaknesses.

Symbol for concrete implementation roadmap

optimisations

implementation schedule

The catalogue prioritises all measures and assigns them precisely to the 24-month roadmap. It provides a detailed control plan that defines clear milestones and the expected KPI improvements.

Symbol for a focused basis for decision-making.

Strategy

Focused basis for decision-making

The presentation summarises all results in an executive summary.

Start your D2C future today!

A brief, non-binding 15-minute conversation enables the identification of initial D2C potential.

  • Free of charge and without obligation

  • 15 minutes of your time

  • Immediate potential assessment

or call us: +49 (0) 40 – 37 49 10 – 0

Why For Sale Digital?

We translate data into revenue. As specialised brand commerce experts, we don’t deliver guesswork, but a clear roadmap for measurable results. The outcome is a clear strategy with measurable KPIs that forms the basis for long-term D2C success.

  • Over 25 years of expertise in online retail
    We have known the success factors for leading brands and manufacturers since the early days of e-commerce.

  • Cross-industry insights for fresh perspectives
    Whether fashion, electronics or B2B, our broad experience enables us to rethink proven strategies and set brands apart from the competition.

  • 100% data-driven, 100% sales-focused
    We combine strategic creativity with consistent analysis of KPIs. Every design decision must serve one goal: the growth of your shop.

Arbeitsplatz mit Monitor, der ‚For Sale Digital‘ zeigt, und Laptop mit Analyse-Dashboard im Büro.

D2C roadmap.

9.900 €

plus VAT | One-time investment | Long-term plan

  • In-depth market and data analysis

  • D2C strategy framework for all channels

  • Prioritised list of measures in the 24-month roadmap

  • Final executive summary handover

The basis for long-term independence.

Fixed price, clearly defined 2-year roadmap and measurable KPI improvements. This package is ideal for manufacturers and retailers who want to reduce their dependence on trade, get started with AI technologies and launch a data-driven D2C strategy right away.

More than just a project. Our long-term growth support.

Als strategischer Partner stehen wir mit laufender Betreuung und Optimierung zur Seite, um Erfolge nachhaltig zu sichern.

Let us work together to find your sales lever.

Simply fill out the form. We will contact you within 24 hours to arrange a non-binding appointment.

  • 100% non-binding: The initial consultation is just to get to know each other.

  • Data protection: We treat your data as strictly confidential.

  • No waiting time: you will receive a response from us within one working day.

Any questions about the D2C roadmap?

Here we answer the most important questions about the process, results and your investment – transparently and concisely.

How are channel conflicts (retail vs. D2C) handled?

Concerns about conflicts with brick-and-mortar retailers or marketplaces such as Amazon are justified – but easily resolvable. Our strategy does not rely on undercutting prices, which could jeopardise existing B2B relationships.

Instead, we develop a clearly differentiated D2C strategy: exclusive product ranges, individual product bundles or loyalty models that are not available in retail stores. This creates real added value for end customers without cannibalising retail – coexistence instead of competition.

You can find out which customers we already successfully support here: Portfolio and References.

This is precisely why this service is frequently chosen: relief instead of ‘even more work’. Internal marketing teams often work at their limits. Therefore, the process is designed so that the operational burden lies entirely with the external team.

All that is required is access to the relevant data sources (analytics, ERP) and a strategic vision in a briefing meeting. The in-depth analysis, evaluation of AI potential and development of the roadmap are handled entirely by the experts.

You can see who is specifically involved in the project under About us / The team. Das Tagesgeschäft kann währenddessen ohne Unterbrechung weiterlaufen.

It goes without saying that budgets are subject to intensive internal scrutiny these days. Simply ‘collecting ideas’ is not enough. That is why business management analysis is an integral part of the scope of services.

The result is not just a list of to-dos, but a validated KPI framework. Based on the available data, forecasts are made as to how customer lifetime value (CLV) and customer acquisition costs (CAC) will develop as a result of the measures. In addition, the necessary arguments and revenue projections (‘ROI calculation’) are generated, which are relevant for a well-founded internal budget approval – for example, by the finance department.

These requirements can also be clarified in advance during a non-binding initial consultation upon request.

A classic audit is often just an inventory of errors (“What’s going wrong?”). While this is important, it alone does not get us very far. The roadmap goes far beyond this and serves as a solution-oriented plan for the future.
Not only are weaknesses identified, but untapped potential is also tapped – especially through the use of modern technologies. In addition, it examines where artificial intelligence (AI) can be used effectively in sales and marketing to increase efficiency and conversion. The result is a prioritized 24-month plan that clearly defines which steps need to be implemented when and by whom in order to achieve the defined goals.

Yes. We believe in transparency and planning security. The price of €9,900 (plus VAT) covers the entire defined scope of services: from in-depth market analysis and AI audit to the finished strategy presentation.

We do not have any hidden hourly billing, retainer traps or subsequent upselling for services that are actually part of the basic package. We deliver a complete consulting product at a fixed price. If additional support is required for implementation afterwards, flexible options are available – take a look at our other services and products to see the options available.