bosch Tiernahrung
Sustainable pet food, digitally conceived.
Strategic transformation at
bosch pet food.
Seit Beginn 2025 erfolgt die umfassende digitale Unterstützung von
bosch Tiernahrung bei der strategischen Weiterentwicklung des Webshops und der Online-Marketing-Aktivitäten. Die digitalen Maßnahmen basieren auf drei zentralen Säulen zur nachhaltigen Steigerung der Markenbekanntheit und Umsatzoptimierung an allen digitalen Touchpoints.
Optimization of web shops, newsletters, and SEO forms the solid foundation of digital strategy. Comprehensive web shop optimization is data-driven, using analysis tools such as Google Analytics and technical on-site optimizations, supplemented by strategic newsletter development and optimization. In the area of search engine and generative engine optimization, the development of unique content and technical SEO optimizations sustainably increase digital visibility both in classic search engines and in search engines based on artificial intelligence.
Development of sales campaigns for the brands “HPC,” “Freshe Schnauze,” and “Sanabelle” implements a comprehensive content strategy with static and moving image content. The campaign concept includes the optimization of all communication channels for newsletters, landing pages, and social media with target group-specific content for maximum reach and conversion. The campaign creation is implemented in concept and design by our partner Communicators.
The development and optimization of performance marketing measures completes the digital ecosystem by fundamentally realigning the digital strategy in terms of brand and performance. The portfolio of measures includes an algorithm-optimized structure for SEA and social campaigns on Meta, Google (including YouTube), Bing, and the systematic Development of affiliate marketing and data-driven optimizations for sustainable online sales growth, lead generation measures, and transparent analytics. Performance marketing is implemented by our partner Scoop.
Digital experience meets innovative manufacturer.
Our many years of expertise in e-commerce in setting up shop systems, newsletter systems, and content management, as well as our data-driven approach to optimizing web shops and UX, enable us to incorporate in-depth insights directly into projects. Working closely with the experienced staff at bosch Tiernahrung and our partner agencies, we effectively implement strategic measures, always relying on tried-and-tested structures and adapting to the specific environment.
We think long-term and use our experience to lay the foundation for sustainable digital systems. The collaboration between Communicators, Scoop, bosch Tiernahrung, and For Sale Digital enables innovative solutions that are in line with the sustainable approach that bosch Tiernahrung has embraced since its inception. Our expertise in strategic UX and UI consulting and seamless integration into ongoing projects make us a reliable partner. Flexible, precise, and always with an eye for the best digital solutions. .
A family tradition since 1960: high-quality pet food.
The company, based in Blaufelden-Wiesenbach, is a leading supplier of high-quality pet food. As a family-run business, it has been setting the highest standards in the pet food industry for over 60 years. The company has established itself as a trusted partner and pursues consistent quality standards in terms of product quality, sustainability, and international regulations. The product range includes balanced pet food products for dogs and cats with up to 80% fresh meat, fresh vegetables, and fine herbs. The highest quality raw materials are used, and regional sources are used for product production wherever possible. With over 1,000 employees and state-of-the-art production and packaging facilities, manufacturing is based on scientifically proven recipes that ensure maximum digestibility and acceptance. As an established supplier with its own brands and private labels, the company successfully cooperates with numerous manufacturers and trading partners. Since January 2020, the company has been producing sustainably and taking active responsibility for nature, people, and wildlife.
To the Bosch Pet Food website:: www.bosch-tiernahrung.de/
Our services.
Strategy
UX design
Research & Analysis
Newsletter optimization
Performance campaigns
Search engine optimization and generative search engine optimization
Tobias Kaiser | Strategic Director and Managing Director
Phone: +49 (0)40 / 37 49 10-0
Mail: kaiser@for-sale-digital.de
"For Sale Digital is our partner for the complete migration of AIDA.de and internalises our goals in the digital sector. The team works hand in hand with our experts."
Alexander Ewig
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AIDA Cruises
"Together with For Sale Digital, we worked on the topic of "Conversion Optimisation" in a series of workshops set up especially for us. Many thanks for the great support. We all had a lot of fun."
Gabriele Preßl
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LUSINI Group
"Our Shopware shop is anything but standard. We are delighted that For Sale Digital implemented our relaunch from Shopware 5 to 6 in a fully functional way and at the same time aligned our brand with our future goals."
Thomas Moosmayr
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Pollin Electronic
