MediaMarkt Saturn
Europe’s leading electronics retailer.


Long-standing strategic digital partner.
We provide MediaMarktSaturn with comprehensive support in many areas of digital strategy and implementation—from the further development of the web shop to the continuous optimization of the entire commerce platform. Sustainable improvements are achieved through data-based adjustments along the entire shopping funnel, from market pages and services such as the purchase advisor to targeted measures to increase sales.
One successful digital solution is Fundgrube, which contributed significantly to revenue generation during the pandemic-related closures. At the same time, we have created KochMit and Gamez, two independent content platforms that are specifically tailored to specific customer experiences and further strengthen digital commerce.
Digital optimization also plays a crucial role in campaign management. Major sales events such as Black Friday and seasonal highlights such as Christmas and Mother’s Day are implemented in a targeted manner to maximize reach and sales. In addition, we have also provided strategic support for MediaMarktSaturn’s international marketing in various countries, including Germany, Austria, Switzerland, Sweden, and Turkey.
The further development of the MediaMarktSaturn Retail Media website and targeted advertising campaigns offer leading consumer brands such as Apple, Samsung, and Bosch Siemens additional opportunities for optimal placement of their products. At the same time, tailor-made digital solutions are being developed in the B2B sector to help companies successfully meet the challenges of digital commerce.

A flexible partner for fast results.
Our collaboration with MediaMarktSaturn, our first customer, began back in 1999 and is based on 25 years of shared values and a common view of the market, brands, technology, and user behavior. This long-standing partnership has created a special symbiosis: while MediaMarktSaturn contributes its in-depth market knowledge, we complement the company with our sound e-commerce expertise and agile approach. In doing so, we often act as an agile “speedboat” that implements innovations in the company pragmatically and independently of the extensive corporate roadmap. Whether it’s onsite campaigns or IT solutions, our agency works closely with the Group’s business units to develop data-driven, flexible applications that deliver immediate results. If the KPIs confirm the development, we integrate the applications into the long-term DEV stack together with Central IT. This collaboration enables MediaMarktSaturn to quickly test and further develop new ideas in a targeted manner, always in line with market requirements and customer needs.
Europe’s leading electronics retailer.
The MediaMarktSaturn Retail Group is Europe’s leading retailer of consumer electronics and offers comprehensive services in the B2C and B2B sectors. Since its foundation, the group has been active in over 1,000 brick-and-mortar stores with its MediaMarkt and Saturn brands, linking these with online platforms. Its own brands, such as PEAQ, KOENIC, ISY, and others, expand the portfolio. In the retail media sector, MediaMarktSaturn provides sponsored brand ads (SBA) in eight European countries to enable brands to place targeted advertising on digital platforms. With this integration and other media products, the company is continuously driving forward its growth in the retail media sector.
Our services.
Sales campaigns
Wireframing
UX design
Platform development
Content Management
Development of
retail media & B2B solutions
Tobias Kaiser | Strategic Director and Managing Director
Phone: +49 (0)40 / 37 49 10-0
Mail: kaiser@for-sale-digital.de
