Reifen Helm

Efficient. Digital. Customer-focused.

A mechanic wears black work gloves and works on a car tire. His hands are placed on the side of the tire, and the tire is being checked or mounted. The workshop lighting is visible in the background.
The smartphone displays the website of Reifen Helm, a full-service repair shop in northern Germany. Among other things, the site offers a button for making an appointment to have tires changed.

Relaunch and digitization of the online presence.

The Reifen Helm website features a modern, user-friendly digital presence. We migrated the platform from Typo3 to the intuitive CMS WordPress. A key objective is to optimize the digital customer journey and implement various onsite optimizations in the areas of UX, UI, SEO, and performance.

One component of the new online presence is the seamless connection to the TopM R6 ERP system. This integration makes booking appointments for tire changes, vehicle inspections, and other services more convenient and efficient. Customers can easily make appointments online, while workshops are relieved of some of the burden and can focus more on their actual work without being tied up by high call volumes.

In addition to optimizing the booking processes, we have also expanded the career section. Job vacancies are clearly listed online, allowing interested parties to find their way into the company quickly and easily.

Beyond the website, we also support Reifen Helm in strengthening its brand presence. Together with our partner “Communicators,” we focus specifically on offline measures and social media campaigns to optimally position the company in the digital and analog world.

The new website not only brings customers directly from the internet to the stores, but also ensures that Reifen Helm can present its services optimally and implement them efficiently. By automating previously manual processes, the company saves time and money while maximizing transparency and user-friendliness.

The Reifen Helm website is displayed on the laptop and smartphone screens. The site presents its tire services and emphasizes the importance of tires for road safety. Reifen Helm offers more than 100 years of experience and expert advice in all areas related to tires, from purchasing and selection to tire replacement and storage. The option to make an appointment is clearly highlighted. The smartphone also displays the location of the nearest Reifen Helm branches.

Strategic partnership for digital growth.

Thanks to our deep understanding of the challenges facing modern service providers, we have developed tailor-made solutions for Reifen Helm. We rely on the proven WordPress standard where it is appropriate and sufficient, and expand it in specific areas with high technical demands to enable an optimal customer journey.

Our approach is based on a holistic view: we don’t just think from the perspective of end customers, who expect quick and easy appointment booking, but also from the perspective of employees, for whom less time spent on the phone means more time for their actual work. At the same time, we keep an eye on recruiting, because more qualified mechatronics engineers in the team mean a sustainable strengthening of the company.

Close cooperation with Reifen Helm and an understanding of their individual requirements have enabled us to develop suitable solutions that will drive the company forward in the long term. Together, we are shaping the digital future of Reifen Helm and helping to successfully continue the company’s long tradition.

The reliable auto repair shop partner.

Reifen Helm has been a reliable partner for customers in the automotive repair sector for over 100 years. Founded in Hamburg-Winterhude in 1912, the family business has developed into an established name in northern Germany over four generations. With more than 50 branches and almost 600 employees, Reifen Helm is one of the largest automotive repair shops and tire dealers in northern Germany. The company offers a comprehensive range of services covering the maintenance, repair, and servicing of all types of vehicles.

With a dense network of branches and a clear focus on master craftsmanship, state-of-the-art technology, and excellent employee expertise, customers always remain mobile.

Our services.

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Strategy

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Wireframing

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UX design

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Feature development

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Performance campaigns

I look forward to receiving your inquiries.

Tobias Kaiser | Strategic Director and Managing Director

Portrait von Tobias Kaiser, Geschäftsführer von For Sale Digital

"For Sale Digital is our partner for the complete migration of AIDA.de and internalises our goals in the digital sector. The team works hand in hand with our experts."

Alexander Ewig

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AIDA Cruises

"Together with For Sale Digital, we worked on the topic of "Conversion Optimisation" in a series of workshops set up especially for us. Many thanks for the great support. We all had a lot of fun."

Gabriele Preßl

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LUSINI Group

"Our Shopware shop is anything but standard. We are delighted that For Sale Digital implemented our relaunch from Shopware 5 to 6 in a fully functional way and at the same time aligned our brand with our future goals."

Thomas Moosmayr

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Pollin Electronic

Our customers.

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