Trusted by leading e-commerce companies
Not enough sales through the newsletter?
Too few orders and orders from newsletters
Mailings generate few clicks, hardly any engagement, and contribute little to sales, even though the distribution list is available. Customers simply do not like the newsletter.
Inconsistent newsletter design
Newsletters must make an impact at first glance, otherwise they will be deleted. If newsletters do not fit the brand, are not optimized for mobile devices, or are difficult to read, nothing will happen.
Insufficient number of new subscribers
Newsletters cause unsubscriptions because their content does not match the information awareness of the target groups.
Establish newsletters as a growth and sales channel
Opt-in optimization
Better visibility, clear value propositions, and tested microcopy ensure more qualified signups.
Newsletter design & template
A brand-compliant, accessible, and modular template ensures recognizability, clear structure, and more clicks.
Welcome section & editorial plan
A well-thought-out welcome sequence and a structured plan for twelve weeks create clear, repeatable communication.
Newsletter optimization in a clearly defined process.
1
Analysis & Opt-in Audit
Evaluation of all registration points, traffic sources, opt-in rates, and existing newsletter KPIs.
2
Concept & Design
Opt-in optimization, microcopy development, and newsletter design concept (mobile-first, BFSG-compliant).
3
Template implementation
Implementation of a modular newsletter template in the mailing tool (e.g., Klaviyo, Mailchimp, or Brevo).
4
Route & campaign design
Welcome section, 12-week campaign plan, KPI sheet, benchmarks, and handover.
Transparent results: analysis, concepts, and measurable newsletter performance
Your newsletter setup will be systematically analyzed, clearly designed, and comprehensively documented. You will receive all relevant documentation so that you can understand at any time what has been optimized—and how the results can be measured.
analysis
Opt-in audit, newsletter subscriptions & KPIs
Analysis of all existing opt-in points, evaluating placement, visibility, microcopy, and conversion rates.
Template & Design
Structure: Modular newsletter template
You will receive a clearly structured, brand-compliant, mobile-optimized, and accessible newsletter design, including an implemented template in the mailing tool.
activation
Automated welcome and campaign sequences
We are designing a welcome sequence (3 emails) to quickly activate new subscribers. Supplemented by a 12-week campaign plan, this results in predictable, consistent newsletter communication.
KPIs & Tests
Measurability: Benchmarks & Optimizations
All relevant KPIs are documented in a clearly structured KPI sheet. Benchmarks and a test backlog provide clear approaches for the continuous optimization of open and click rates.
Your path to an optimized newsletter future.
A non-binding introductory meeting clarifies your budget, goals, and suitable implementation.
or call us: +49 (0) 40 – 37 49 10 – 0
Why For Sale Digital?
We specialize in technical projects and have been supporting brands for years with high-risk updates and complex platform migrations.
Ready for measurable newsletter growth.
Simply fill out the form. We will contact you within 24 hours from Hamburg to arrange a non-binding appointment.
Frequently asked questions about newsletter optimization with For Sale Digital
Here we answer the most important questions about the process, results and your investment – transparently and concisely.