SEO & GEO: Visible on Google and in ChatGPT.

Secure your traffic in the era of AI search. While AI responses are taking traffic away from traditional search engines, we make you the cited source. We combine proven SEO with state-of-the-art Generative Engine Optimization (GEO). This allows us to position your brand twice: as the top result on Google and as a trusted response in AI.

  • SEO & GEO audit: Clear analysis with prioritization of the most important levers.

  • AI content: Content optimized so that AIs understand and recommend it.

  • High-speed technology: Faster indexing through Google and AI bots.

Trusted by leading e-commerce companies

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Not enough visibility, not enough organic visitors?

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AI responses intercept your traffic.

Over a billion people currently use ChatGPT, Perplexity, and Google AI Overviews to search for information. Google AI Overviews are already triggered in 15–30% of all search queries and answer user questions directly without them visiting your website. If your competitors are cited as sources but you are not, you are missing out on this massive traffic channel entirely.

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Technical brakes prevent visibility.

Core Web Vitals, faulty robots.txt, insufficient internal linking, and missing structured data (schema) slow down your discoverability. Search engines and AI cannot properly understand, crawl, or classify your content as a citable source.

Symbol for high advertising costs, stagnating organic visibility.

High advertising costs, stagnating organic visibility.

Despite regular content production, you are not getting enough organic traffic from traditional search engines. To compensate for the lack of organic visibility, you are investing more in paid advertising at steadily rising click prices. The result: low-quality organic traffic and higher customer acquisition costs.

Your roadmap to greater visibility: systematic, data-driven, and directly actionable.

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Complete SEO & GEO diagnosis.

We systematically analyze your website for technical weaknesses, content gaps, and AI citability. You receive concrete audit reports with impact prioritization so that you know which measures will bring the greatest ROI.

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Content optimization with template pages.

Based on keyword and intent analysis, we develop optimized page templates as a blueprint for your team. With proven content formats and technical optimizations.

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Technical quick wins for immediate implementation.

Specific code snippets for schema markup (FAQ, HowTo, Product), optimized llms.txt, robots.txt, and sitemap templates, as well as PageSpeed optimizations. Includes implementation instructions for your development team, ready to use right away.

Ready for measurable results?

Our SEO & GEO process in 4 transparent steps.

1

Kickoff & KPI Framework

Joint definition of target vision, scope, and KPI framework. Stakeholder interview and initial query set as a basis for measurable success.

2

Analysis & Audit

Technical SEO/GEO audit, content analysis, and competitive benchmarking. You will receive reports with specific recommendations for action.

3

Strategy & Quick Wins

Optimized content templates, schema markup, and technical quick wins. Ready-to-implement blueprints for your team.

4

Tracking & Roadmap

Tracking activation, dashboard creation with baselines and prioritised action plan.

Their results: a roadmap, not a set of slides.

Three strategic deliverables that give your team clear instructions for immediate action.

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analysis

In-depth SEO & GEO diagnosis

Technical audit report, content scorecards, and competitive benchmarking. You know exactly where the greatest levers for greater visibility lie.

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content

Prioritized action plan with content templates

Keyword clusters, optimized template pages, and strategic recommendations as blueprints that can be implemented immediately.

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Implementation

Technical implementation tools

JSON-LD schema snippets, optimized llms.txt, robots.txt, and sitemaps, internal linking suggestions, and PageSpeed quick wins.

Stop wasting sales potential!

In 15 minutes, let us uncover the first concrete reasons why your online shop is wasting its potential.

  • Free of charge & without obligation

  • 15 minutes of your time

  • Immediate potential assessment

or call: +49 (0) 40 – 37 49 10 – 0

Why For Sale Digital?

We are For Sale Digital: As experts in SEO (search engine optimization) and GEO (generative engine optimization), we help shops maintain stable on-site traffic with a combination of proven SEO and modern GEO strategies. At the same time, we position brands both as top results on Google and as trustworthy answers in AI.

  • Over 25 years of expertise in online retail
    We have known the success factors for leading brands and manufacturers since the early days of e-commerce.

  • Cross-industry insights for fresh perspectives
    Whether fashion, electronics or B2B – our broad experience enables us to rethink proven strategies and set brands apart from the competition.

  • 100% data-driven, 100% focused on sales
    We combine strategic creativity with consistent analysis of KPIs. Every decision serves one goal: the growth of your shop.

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SEO & GEO Optimization Package

9.900 €

plus VAT | One-time investment | No additional costs

  • Content audit: Text quality, user intent, and trust signals

  • Technical SEO audit: crawling, indexing, PageSpeed, and AI readability

  • Competitive analysis: SEO rankings and AI citations of your competitors

  • Keyword and question research for SEO and GEO

  • Executive summary with prioritized action plan

The perfect introduction to future-proof visibility.

Fixed price, clear scope, measurable results. No additional costs or endless consultation loops. You know exactly what you are getting for your investment.

More than just a project. Our long-term growth support.

Als strategischer Partner stehen wir mit laufender Betreuung und Optimierung zur Seite, um Erfolge nachhaltig zu sichern.

Let us work together to find your sales lever.

Simply fill out the form. We will contact you within 24 hours to arrange a non-binding appointment.

  • 100% non-binding: The initial consultation is just to get to know each other.

  • Data protection: We treat your data as strictly confidential.

  • No waiting time: you will receive a response from us within one working day.

Frequently asked questions about SEO and GEO.

Here we answer the most important questions about the process, results and your investment – transparently and concisely.

What exactly are GEO and AI optimization, and are they even relevant for my e-commerce store?

Generative Engine Optimization (GEO) ensures that AI such as ChatGPT, Google AI Overviews, and Perplexity cite and link to your website as a trusted source. While classic SEO makes your website visible in search results, GEO positions your brand directly in AI-generated responses—where users are increasingly looking for information.
Relevance for e-commerce: Over a billion people currently use ChatGPT, Perplexity, and Google AI Overviews for product research. Google AI Overviews are already triggered in 15–30% of all search queries. If your competition is cited as a source but you are not, you are missing out on this massive traffic channel entirely – and with it, qualified buyers who are already highly motivated to purchase.

Users ask longer, more specific questions and expect direct answers. Instead of “best restaurants,” they search for “Which restaurant in Hamburg is suitable for a romantic dinner for two under $80?” AI answers these questions immediately, citing multiple sources.
For e-commerce, this means that your customers are formulating detailed product inquiries. These conversational inquiries have been shown to have a higher purchase intent. If your competitors are cited in the AI responses but you are not, you not only lose this traffic, but your brand awareness also declines over time because you remain invisible during the crucial discovery phase.

Your competitors are securing AI traffic while you remain invisible. Without GEO optimization, valuable brand mentions in ChatGPT, Google AI Overviews, and Perplexity are lost. This means:

 

  • Direct traffic loss: The AI search market is growing by 24% annually, while traditional SEO click-through rates are falling from 40% to 2–20% for AI responses.
  • Dwindling brand awareness: When AI systematically recommends your competitors, you lose market share in the most important phase of the customer journey.
  • Rising acquisition costs: Lost organic traffic must be compensated for by more expensive paid channels.
  • Catch-up disadvantage: Getting in late will be more expensive. Early GEO adopters have a lasting advantage in AI visibility, as AI systems build authority over time.

No, GEO does not replace SEO. GEO expands SEO. We systematically supplement your SEO fundamentals with GEO elements. Your existing setup remains completely intact and is optimized.
This is how the two work together:

 

  • Existing keywords are rephrased into questions that serve both channels.
  • Content receives structured data (schema markup) for better AI comprehensibility and better Google rankings.
  • Technical SEO basics such as Core Web Vitals are optimized for both channels.
  • Internal linking and content architecture improve crawlability for Google and AI crawlers

 

You get qualified traffic from two growing channels instead of just one. Users who use AI have been shown to be more willing to buy and ask longer questions in natural language instead of just keywords. At the same time, you still reach traditional Google users. According to Forbes, companies see up to 9x higher conversion rates from ChatGPT traffic compared to traditional Google leads. Together, they maximize your organic reach and ROI.

Both channels reinforce each other rather than competing. AI traffic taps into new user groups with conversational search queries, while classic SEO continues to serve keyword-based searches.
Practice shows that users from AI channels behave differently and bring additional traffic. They come with more specific queries, longer session times, and higher purchase intent. The experience of Webflow and other early adopters shows that both traffic sources can grow in parallel because they serve different search intentions and user groups. Overall reach is expanded, not redistributed. Your visibility in both channels further strengthens your brand authority, which in turn positively influences both traffic sources.

We rely on a three-pronged approach: structured data, E-E-A-T optimization, and technical crawling improvements.
Specifically implemented:

 

  • Schema markup for AI readability: We implement structured markup for FAQ, how-to, and product content so that AI can clearly classify your information.
  • E-E-A-T optimization (Experience, Expertise, Authoritativeness, Trustworthiness): We improve trustworthiness through well-founded source work, clear content structuring, author profiles, and relevant links. AI prefers comprehensive, well-documented answers over superficial texts.
  • Intent completeness: Content is checked for intent completeness—does it answer all relevant questions a user might have? AI systems prefer comprehensive answers.
  • Technical crawling optimization: Optimization of Core Web Vitals, robots.txt, llms.txt, and sitemap structure so that AI crawlers can efficiently capture your content.

 

We analyze successful formats used by competitors in your industry and adapt proven strategies for your specific use case.

We use professional tools to measure four key KPI categories:

1. AI Citation Coverage (with Otterly AI)

 

  • Number of AI mentions of your brand
  • Citations in ChatGPT, Perplexity, Google AI Overviews
  • Share of voice vs. competitors in AI responses

 

2. Organic traffic & rankings (with Google Analytics & Search Console, Sistrix)

 

  • Organic sessions and users
  • Keyword rankings for prioritized search terms
  • Visibility index development

 

3. Technical performance (with Search Console, PageSpeed Insights)

 

  • Core Web Vitals (LCP, FID, CLS)
  • Crawling efficiency and indexing rate
  • Error-free schema implementation

 

4. Conversion rates (with Google Analytics)

 

  • Conversion rate from organic traffic
  • Comparison: classic Google-Traffic vs. KI-Referral-Traffic

 

Baseline values are recorded before the project starts, enabling a clear before-and-after comparison. All KPIs are summarized in clear dashboards that you can view at any time.

Yes, backlinks remain important, but only the right ones. High-quality links from trustworthy websites signal to Google that your content is relevant and credible. A link from a reputable industry magazine or specialist portal is more valuable than hundreds of links from questionable sources.

Google now recognises purchased links and links from low-quality directories. These can actually worsen your ranking. The focus is therefore on natural link building through high-quality content, partnerships and genuine industry presence.

The most common reasons why competitors rank higher:

 

  • Technology: Your website loads more slowly or is more difficult to use on mobile devices.

 

  • Content: Your competitors’ product pages offer more relevant information – e.g. more detailed descriptions, customer reviews, application examples or technical details.

 

  • Trust & reputation: Your competitors have more links from trustworthy websites and are therefore ranked higher by Google.

They are very important for one specific reason: slow loading times and poor mobile display lead to high bounce rates. Visitors leave your website before they see any content or perform any actions. Google recognizes this user behavior and interprets it as a sign of poor quality.

The result: your rankings deteriorate, regardless of how good your content is. Core Web Vitals and mobile optimization are therefore not technical trivialities, but rather the basic prerequisite for successful visibility.

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