AIDA Cruises
Leading cruise brand for unforgettable holiday experiences.
Relaunch on all digital touchpoints.
Since 2021, we have been supporting AIDA Cruises with the relaunch of their online presence for end customers, travel agencies and the intranet. The digital infrastructure is based on Adobe Experience Manager (AEM) and MangoApps. The measures include conceptual work, UI design expertise and digital strategy consulting to optimize the user experience at all digital touchpoints.
With the relaunch of the aida.de website, a comprehensive improvement of the digital customer journey was realized, which sustainably increased both sales and self-service engagement. At the heart of the redesign was the optimization of all page types for maximum user-friendliness, supplemented by the implementation of user-friendly content fragments. The visual renewal through a unified corporate identity in combination with emotionally appealing video content creates a modern, contemporary brand experience that facilitates the booking process for new customers in particular and at the same time strengthens trust in the AIDA brand.
As part of the migration of the EXPInet, we have fundamentally realigned the AIDA portal for travel agencies, one of the company’s central sales and information channels. The redesigned portal prioritizes quickly accessible information over inspiring content and provides travel agencies with optimized access to offer information, promotional arguments and comprehensive customer advice material. The full integration of bonus material and training offers into the AEM platform completes the digital ecosystem for sales partners.
The relaunch of the intranet based on MangoApps is designed to connect all employees – both on land and at sea – at all times and on all devices. The system promotes communication within teams and locations as well as the cross-departmental exchange of experiences to strengthen internal communication and company loyalty.
User tests and KPI analyses are used to continuously check the acceptance of all measures and optimise them where necessary.
Collaboration across all teams.
The close cooperation between our team and the AIDA website, EXPinet and intranet teams in clearly defined individual projects ensures progress and the data-driven basic approach ensures the excellence of the result.
The collaboration with AIDA Cruises is multifaceted and combines numerous specialist and product areas with our digital expertise in the areas of UX, UI, content management, analysis and strategy. This enables us to strengthen the AIDA love brand holistically across various touchpoints.
The particular challenge lies in the complexity of the multi-layered ‘product’ and the complex customer journey with many phases and revenue streams. At the same time, the experience on the website, the app and the ship must be simple for every customer and feel like a holiday. It is precisely this requirement to simplify complex structures and create emotional digital experiences that is our area of expertise and our aspiration for digital solutions.
Through close and unifying collaboration, we can jointly develop innovative solutions and help AIDA Cruises to further position itself as an attractive cruise brand in the international market. We rely on clear communication, pragmatic approaches and agile methods to optimally implement the diverse requirements of these complex digital ecosystems.
AIDA Cruises in numbers.
No. 1
Cruise company in Germany
12 ships
21 billion € turnover
Leading cruise brand for unforgettable holiday experiences.
AIDA Cruises is a leading cruise brand that is part of Carnival Corporation plc. The company has established itself as a maritime pioneer since 1994 and offers its guests unrivalled holiday experiences on the water. AIDA pursues the highest standards in terms of safety, environmental protection and compliance with international laws. The company primarily targets the German-speaking market and is headquartered in Rostock, Germany. With over 18,000 employees from more than 60 nations and a diverse fleet of currently 12 cruise ships, the company is committed to a positive corporate culture based on inclusion and diversity. AIDA creates an environment in which trust, respect and cooperation take centre stage.
“For Sale Digital is our partner for the complete migration of AIDA.de and internalizes our goals in the digital sector just like we do. The designed vision of the new website and the page structure and templates fit in perfectly with our corporate orientation. The FSD team works hand in hand with our experts and teams – an agile, almost perfect workflow for an effective project.”
Alexander Ewig|Senior Vice President Marketing & Sales, AIDA
Our services.
Strategy
Wireframing
Editorial office
User interviews
Content Management
Card Sorting
Tobias Kaiser | Strategic Director and Managing Director
Phone: +49 (0)40 / 37 49 10-0
Mail: kaiser@for-sale-digital.de
"For Sale Digital is our partner for the complete migration of AIDA.de and internalises our goals in the digital sector. The team works hand in hand with our experts."
Alexander Ewig
|
AIDA Cruises
"Together with For Sale Digital, we worked on the topic of "Conversion Optimisation" in a series of workshops set up especially for us. Many thanks for the great support. We all had a lot of fun."
Gabriele Preßl
|
LUSINI Group
"Our Shopware shop is anything but standard. We are delighted that For Sale Digital implemented our relaunch from Shopware 5 to 6 in a fully functional way and at the same time aligned our brand with our future goals."
Thomas Moosmayr
|
Pollin Electronic
